Key Skills
Social Media Strategy & Content Creation
Well versed in AI Integration for photo/video editing, text to image, text to video
SEO (Search Engine Optimization)
Campaign Development & Execution
Process Improvement (Six Sigma Blackbelt)
IT Solutions & Custom Software Development
Event Coordination & Workshops
Social Media Strategy & Content Creation
Graphic Design (Canva, Photoshop, Lightroom, Premiere, After Effects, Midjourney)
Visual Storytelling & Brand Building
Public Relations & Community Engagement
Team Collaboration & Leadership
IT Background & Technology Adaptability
Professional
Experience
Freelance Photographer/Videographer/Content Creator
Craig Gum Photography
Athens, GA — 2011-Present
Key Responsibilities and Achievements:
Partnered with companies to create visually engaging content for social media platforms, driving brand visibility and engagement.
Developed and executed social media campaigns, including high-profile initiatives for Barberitos, featuring local celebrities such as Jordan Davis, David Pollack, and the UGA marching band.
Partnered in all aspects of marketing for Barberitos, from content creation and graphic design to large-scale campaign development.
Grew Craig Gum Photography’s social media following to nearly 500,000, demonstrating expertise in building and sustaining online communities.
Leveraged AI for photo and video editing, storyboarding, and campaign creation, improving efficiency and content quality.
Nonprofit Work
Craig Gum Photography
Athens, GA — 2011-Present
Key Responsibilities and Achievements:
Captured the essence of Divas Who Win with photos and videos for their social media outreach and fundraising campaigns.
Created six long-form videos for the Food Bank of NEGA to support email and fundraising activities, enhancing donor engagement.
Contributed to Nuci's Space’s Battle of the Bands campaign, raising awareness and funding for the organization.
Produced content for ARC and Serenity Grove, driving awareness of addiction recovery needs within the community.
Worked closely with the Taylor-Grady House to preserve the historic landmark and transform it into a versatile event space for nonprofits.
Owner & Operator
Athens Photography Collective
Athens, GA — 2012-2021
Key Responsibilities and Achievements:
Founded and operated a successful photography studio, providing a creative space for local photographers and videographers.
Organized photography classes and events, fostering a vibrant community and boosting studio visibility.
Managed a membership-based model that increased studio usage and earned the title of "Athens Favorite" in 2017 and 2021.
Owner
Concrete Cleaning Technologies
Chattanooga, TN — 2003 to Present
Key Responsibilities and Achievements:
Founded and operate a green company specializing in reducing oil and gas runoff into local streams and rivers through natural chemical cleaning methods.
Implemented environmentally friendly cleaning solutions for banks and drive-thrus, contributing to improved local water quality.
Successfully managed and ran the company, maintaining a commitment to sustainability and environmental responsibility.
Blackbelt - Quality Team
GE Capital Financial Services
Various locations — 1993-2003
Key Responsibilities and Achievements:
Led teams in developing custom software solutions for various GE business units, enhancing operational efficiency.
Created logistical software for nationwide purchasing of plastic materials, streamlining supply chain management across distribution offices.
Developed real-time sales and forecasting information systems to support the sales team with up-to-date data.
Automated contract renewal processes, alleviating the workload on customer service teams and improving operational efficiency.
Focused on IT solutions and quality improvement, applying Six Sigma methodologies to drive business process enhancements.
Education
Bachelor's in Finance and Communications
University of South Florida
Further Education in E-Commerce Technology
DePaul University
Testimonials
Lee Epting of Epting Events
"If you are looking for somebody that has the experience, the passion, and the love of giving back to the community...I think Craig is going to make you a great person"
View Full Testimonial on YouTube
Chanda Santana of Divas Who Win
"It really speaks volumes on the character of Craig, that he is trusted to be in such a sacred space"
View Full Testimonial on YouTube
Mayor Gwen O'Looney
"I think he would be perfect for the Athens Area Council on Aging."
View Full Testimonial on YouTube
Downing Barber of Barberitos
"I would highly recommend Craig Gum. He did a wonderful job for us at Barberitos."
View Full Testimonial on YouTube
Cindy Farley of Taylor-Grady House
"I've always found Craig, and working with him, to be excellent at follow-thru and the quality of his work."
View Full Testimonial on YouTube
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